Don’t Make This Mistake: Social Media in Advertising

by Samir Balwani on September 1, 2010 · View Comments

Lately, there’s been this growing trend of including a link to the brand’s Facebook fan page in TV advertising. It’s really something I don’t understand – it is definitely a huge branding failure.

Here’s an example – Unilever’s Lynx product. Instead of using their brand name and inviting users to connect with the brand – they drive potential consumers to Facebook to connect with the brand.

Herein lies the problem. Facebook boasts about the amount of time users spend on site and number of pageviews – Facebook Users Average 7 Hours a Month. Advertisers sending consumers to Facebook just sent potential connections to an online black hole.

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Why You Need a Social Media Hub

by Samir Balwani on August 30, 2010 · View Comments

The social media hub centralizes a brand’s digital communications, connecting social media profiles with the business website. As more social media platforms begin to emerge, the need for a central branded social media hub grows.

Bring People to Your Branded Site

Many brands use their individual social media profiles as their central communications hubs. For example, some businesses focus their attention on Facebook and continue to direct their consumers there. Instead of capturing the community on their own brand site, the business is losing potential consumers to Facebook.

Although a Facebook fan is important, it’s more important to immerse the consumer in your brand. Instead of driving visitors to your social media profiles, use the Facebook and Twitter API to allow users to connect with you online without leaving your site.

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Mess With Your Friends Using Facebook Places

August 23, 2010

On August 18th, Facebook unveiled their features for tapping into the mobile “check-in” world. In regular Facebook fashion, they seemed to have forgotten about how people like their privacy, kinda… What many people don’t know about Facebook Places is that instead of just letting me check-in to a place, I can also tag my friends. [...]

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Selling Social Media, To Your Boss

August 16, 2010

Mastering social media might be a challenge, but it definitely isn’t the most difficult part of creating a social media campaign. Many times, convincing your boss to embrace, fund, and champion social media can be the single hardest part of introducing social media to your company. So how do you convince your boss to take [...]

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Foursquare Business Strategies You Don’t Want to Miss

August 11, 2010

Mobile marketing has become more and more important as consumers migrate to the new platform. Location based sites like Foursquare lead the pack, but how do you make the most of the platform? What strategies work well? Businesses have started to recognize the power of location based social media; its ability to get people to [...]

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