Measuring the Impact of Online Marketing

The most difficult part of creating an online strategy is determining how to measure it. The following explores strategies and tactics for understanding digital marketing metrics.

Measuring Brand Strength with Google Analytics

August 9, 2010

Building and promoting a “brand” has always been an important aspect of marketing. However, for as important as it has been it’s been a difficult metric to measure beyond simple surveys. The Internet has changed how we can measure brand importance. Measuring branding need not be difficult. In fact, if you’re using Google Analytics, you [...]

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5 Reasons Online Metrics Matter

March 9, 2010
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Don’t understand online metrics? Then you don’t understand online marketing. There are too many marketing experts that just simply don’t know how to navigate or use metrics softwares. It’s a tragedy… The greatest advantage online marketers have over their traditional counterparts is the ability to track and measure almost every interaction digitally. Being able to [...]

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This is How You Measure Social Media ROI

January 28, 2010
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More talk about social media ROI and measurement? You know it. This time Mitch Joel of “Six Pixels of Separation” wrote a post about measurements and metrics. As much as I like Mitch (his articles are great and I highly recommend his blog), I really disagreed with his take on social media ROI. credit He [...]

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The Only Social Media Metric that Matters

December 21, 2009
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Obviously I’m a huge fan of social media. I know it has the power to revolutionize how we market to consumers – in fact it already has. As powerful as it might be, it has a major shortcoming: tracking. Tracking is a major issue because right now, we really can’t quantify the power of social [...]

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Social Media Metrics: What We Need to Track Sales

August 17, 2009
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We all know that it’s extremely difficult to track sales through social media. The inability to cookie a user or prove the same person bought the product is a huge obstacle. Instead, we tend to use signals to determine an estimated increase in sales. We look at metrics such as impressions, branding, page depth, and [...]

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Exploring Degrees of Online Sharing

June 29, 2009

Many people that consider social media, think that the targets are too small a demographic to be worthwhile. They say, “What good is targeting, 15,000 people when I can create an ad that will reach many more than that?”. Although, on the surface, social media may seem to be a waste of time, because of [...]

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