From the category archives:

New Media Marketing

Are You Marketing or Advertising?

February 2, 2010
Thumbnail image for Are You Marketing or Advertising?

Lately, I’ve been thinking about how social media has been a part of our overall marketing program. I started to realize that our definition of marketing and advertising is slowly evolving.
In my mind advertising was the driving force of a marketing campaign. The idea was to create something interesting and broadcast it with advertising. [...]

6 comments Read the full article →

Will Social Media Survive?

January 20, 2010
Thumbnail image for Will Social Media Survive?

Social media… what a buzzword. It’s grown, exploded, and ushered in a new paradigm in marketing. Kind of.
It seems like everyday there’s a new social media guru, someone to tell you how to use your Facebook, when to Tweet, or berate you for not having a FourSquare.
The social media industry, in its current form, [...]

4 comments Read the full article →

How Foursquare is Changing Social Media Marketing

December 3, 2009
Thumbnail image for How Foursquare is Changing Social Media Marketing

Everyday I wonder what the next Twitter will be and how it’s going to impact online marketing strategy.
Here’s what I think. It’s going to be foursquare. So let’s take a look at how it’s driving new online strategies and changing our marketing theory.

What is FourSquare?
The best place to begin is with understanding what foursquare [...]

16 comments Read the full article →

What is Resultant Marketing and Why Does it Matter?

November 9, 2009
Thumbnail image for What is Resultant Marketing and Why Does it Matter?

Online media has introduced a number of new marketing concepts — one of which is resultant marketing.
Resultant marketing is the marketing value that inadvertently occurs from a brand freely adding value to the consumer.
Brands that have created a social culture of giving, where the consumer comes before the bottom line, are more likely to employ [...]

4 comments Read the full article →

Why Aren’t You Investing in Innovation?

September 25, 2009
Thumbnail image for Why Aren’t You Investing in Innovation?

One side effect of TV and Internet is that people as a whole have become tired of waiting. We want change, we want something new, and it’s become harder to impress consumers. With that in mind, what are you doing to stay ahead?
Innovation no longer applies to just the product. Businesses must think of new [...]

0 comments Read the full article →

Where Traditional Media and New Media Converge

December 10, 2008

Welcome to the digital age, a place where magazines and newspapers no longer can stand on their own. We’ve entered an era where printing is too expensive, and print ads are ineffective. It’s a time where the paper we used to buy at the shop, is online for free.
Newspapers have become a digital media, and [...]

2 comments Read the full article →

← Previous Entries