February 2, 2010
Lately, I’ve been thinking about how social media has been a part of our overall marketing program. I started to realize that our definition of marketing and advertising is slowly evolving.
In my mind advertising was the driving force of a marketing campaign. The idea was to create something interesting and broadcast it with advertising. [...]
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January 20, 2010
Social media… what a buzzword. It’s grown, exploded, and ushered in a new paradigm in marketing. Kind of.
It seems like everyday there’s a new social media guru, someone to tell you how to use your Facebook, when to Tweet, or berate you for not having a FourSquare.
The social media industry, in its current form, [...]
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