Innovation in Marketing: New Media Marketing

The world is continually changing and as new platforms emerge our strategies must change too. The following articles review innovation in marketing, changes in online marketing strategies, and new marketing platforms both online and offline.

Foursquare Business Strategies You Don’t Want to Miss

August 11, 2010

Mobile marketing has become more and more important as consumers migrate to the new platform. Location based sites like Foursquare lead the pack, but how do you make the most of the platform? What strategies work well? Businesses have started to recognize the power of location based social media; its ability to get people to [...]

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Foursquare Marketing: The Power of Small Communities

June 7, 2010

Early this afternoon I spent about an hour reviewing my Facebook friends list because I’ve realized that I’m really not friends with most of them. I’m sure many of you have done the same recently, and just realize that most of the people you’re friends with, aren’t really friends. To Facebook and most social media [...]

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Good Marketers Don’t Stand Still…

April 19, 2010

When I was in school, I had a really bad habit of getting bored. If I wasn’t challenged or things became stale, I stopped caring about the class. Obviously, I didn’t do so well in high school and it wasn’t until I reached college, where I could explore different things, that my grades started to [...]

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The Difference Between Bloggers and Journalists

April 14, 2010
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A lot of people have been trying to figure out the difference between bloggers and journalist. There seems to be a feeling among some that bloggers are less important than journalist. Others feel journalists are behind the times… credit Truth be told, the argument comparing bloggers and journalist isn’t even one we should be having. [...]

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The Risks of Innovation and How to Make Smart Decisions

April 5, 2010

It’s time to make a decision. You need to decide: Do you maintain the status quo and attempt to simply weather this fiscal crisis? Or do you put aside risk, recognize the need, and innovate your company to come ahead of your competitors? Innovation is driven by two major factors: necessity and an intelligent disregard [...]

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Is Your Marketing Converging?

March 22, 2010
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Convergence is a term that shouldn’t be foreign to anyone that has worked with technology for any time. In tech it refers to a coming together of different telecommunication systems into one system. The theory states that over time our cell phones, TV’s, and computers will converge to a single product. But how does the [...]

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