New Media Marketing

How Foursquare is Changing Social Media Marketing

December 3, 2009
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Everyday I wonder what the next Twitter will be and how it’s going to impact online marketing strategy. Here’s what I think. It’s going to be foursquare. So let’s take a look at how it’s driving new online strategies and changing our marketing theory. What is FourSquare? The best place to begin is with understanding [...]

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What is Resultant Marketing and Why Does it Matter?

November 9, 2009
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Online media has introduced a number of new marketing concepts — one of which is resultant marketing. Resultant marketing is the marketing value that inadvertently occurs from a brand freely adding value to the consumer. Brands that have created a social culture of giving, where the consumer comes before the bottom line, are more likely [...]

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Why Aren't You Investing in Innovation?

September 25, 2009
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One side effect of TV and Internet is that people as a whole have become tired of waiting. We want change, we want something new, and it’s become harder to impress consumers. With that in mind, what are you doing to stay ahead? Innovation no longer applies to just the product. Businesses must think of [...]

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Where Traditional Media and New Media Converge

December 10, 2008
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Welcome to the digital age, a place where magazines and newspapers no longer can stand on their own. We’ve entered an era where printing is too expensive, and print ads are ineffective. It’s a time where the paper we used to buy at the shop, is online for free. Newspapers have become a digital media, [...]

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Two New Social Sites: SocialBrowse and Social Median

August 6, 2008

There are two new social sites on the block, SocialBrowse and Social Median. Both have gotten a lot of press lately, and both are sincerely a lot of fun.

I’ve already written about SocialBrowse, in the past, but I think it warrants a second look. A lot has changed, although the basics are the same, the toolbar has gained additions. The actual FireFox addon has become more stable, and is easier to use.

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Social Browse – Make Web Surfing a Group Activity

July 10, 2008

One of my favorite things about Internet Marketing is that I get invited to a lot of really cool new sites to try out and test. The latest in my adventures is Social Browse. It’s a kind of a mashup of stumbleupon and digg. When you sign up you’re prompted to install a firefox addon, [...]

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