From the category archives:

Online Public Relations

A Social Marketer’s Emergency PR Workflow

October 20, 2009
Thumbnail image for A Social Marketer’s Emergency PR Workflow

Imagine a scenario where the shit just hit the fan. A stupid mistake or a simple misstep leads to a PR nightmare. How do you handle it? For a social marketer, there’s a number of ways to diffuse the situation, it simply depends on what the best strategy is for you.
I’ve put together two potential [...]

2 comments Read the full article →

Why I Won’t Buy a BMW Again: Learn From Their Mistake

January 14, 2009

About three months ago I bought a brand new BMW 3 series. It’s a great car, drives like a dream and is so much fun to take out. It really is a beauty of a car. I’m sure you now realize that I’m a fan of BMW. What you might not have known is that, [...]

4 comments Read the full article →

Customers Hate Your Lack of Personality

December 24, 2008

I want to let you in on a little secret of mine. Are you trying to exploit social media to get people to buy your products? Is the only interaction on Twitter, you telling people about your store sales? Well guess what, you need to rethink your social media strategy.
Social media is not about your [...]

3 comments Read the full article →

8 Corporate Screw-Ups That Digg Made Big

October 22, 2008

digg_url = ‘http://samirbalwani.com/archive/8-corporate-screw-ups-that-digg-made-big/’;
If you don’t think the Internet can make or break your reputation online, you’re sorely mistaken. In the age before social media, each consumer’s didn’t have their own soapbox. Now, that’s changed and people are able to share their worst experiences with everyone else.
Check out these corporate problems that made it to the [...]

4 comments Read the full article →

Transparency in Social Media

October 21, 2008

Often, with some larger businesses, the marketing department feels the need to make the company look infallible (which obviously isn’t the case, we all make mistakes). They also try to show that someone’s connected, everywhere.
In the social media field this might mean ghost writing blog posts or pretending to be the client on twitter. The [...]

6 comments Read the full article →

Guest Blogging Etiquette

June 26, 2008

Recently, I’ve begun contacting bloggers in the hopes of being able to write a post on their blog. It’s called guest blogging, and I really like doing it.
The idea of writing for an entirely new audience, on a well developed blog challenges me to write a great post. It cultivates my reputation, helps me gain [...]

2 comments Read the full article →

← Previous Entries