Search Engine Marketing Strategies

Online marketing not only changed marketing and public relations, it also impacted advertising. From display advertising to search advertising to Facebook ads, it’s important to understand how to make each dollar reach more people. The following are strategies on how to maximize your online advertising budget as well as theories on the future of online advertising.

Tackling Spam on the Social Web

May 20, 2009

Social media is the next evolution in how we use the web. However, with all the great things that have come from our new found ability to connect on the web, we’ve also made the creation of spam much easier. Nowadays, it’s easy for almost anyone to create a presence on the web. With our [...]

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Speculating on Facebook Search

February 10, 2009

When creating a Facebook presence it’s important to understand how people are going to find you. My assumption is that a majority of fan growth occurs from seeing other users that are fans of specific brands. However, some consumers are still searching for corporate fan pages to join in an effort to show off their [...]

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Stop Chasing People That Don't Care About You

December 2, 2008

One of the things that drives me nuts are people that create web strategies without any thought of how it helps a company. (Brand reinforcement on its own is not a successful goal.) credit I go crazy when I see people still citing digg as a viable social media strategy, or when I see people [...]

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Making Blogging Easier with Google

October 28, 2008

There are two tools that I think people need to use more often when writing posts. They make life easier by helping you find topics to write about, and other blogs that have also written about the topic. So what are they? Simple: Google Alerts, and Google Custom Search. Google Alerts, lets you setup keywords [...]

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When to Follow Internet Marketing Advice

August 7, 2008

Every once in a while, I like to remind people of one simple truth. “Bloggers can be wrong, many are, and most things on the Internet are wrong.” (Hm, what a paradox, because if you take that line to heart, then I could be wrong)

I’ve noticed that many bloggers, come off with an attitude, of “I’m always right, don’t question my authoritay”. But, truth be told, that’s not usually the case.

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