Small Business Marketing

Welcome to 2010… Now Trim the Fat

January 11, 2010
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It’s January, the month where the gyms are packed, fitness rules, and ad campaigns take an odd turn towards diets. But as much as we’re trained to make weight loss resolutions, your business should be looking to lose excess baggage as well. credit I’ve written fairly extensively on how most brands tend to shoot themselves [...]

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5 Common Mistakes Businesses Make Online

November 17, 2009
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Welcome to web 2.0 — a world where consumers are online looking for your business. Most brands realize the importance of engaging online consumers. The companies recognize the buying power online customers represent, but most brands continue to make the same mistakes when engaging online. So what are these mistakes and how can you keep [...]

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Building an Online Presence for a Small Business

August 26, 2009
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One of the most annoying things is looking for a company online and finding nothing about them. I realized that when I am researching a business, if I can’t find them online, 9 out of 10 times I look for someone else. What can you do to make sure you’re visible online, and convert consumers [...]

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Twitter Marketing: A Small Business Guide

July 20, 2009
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Lately, the business world has been buzzing about Twitter, an online application that helps you keep in touch with your friends. The tool has already helped some small business owners double their clientele, and effectively build upon their word of mouth marketing. With all the possibilities available, how are you going to use Twitter? Getting [...]

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Small Business? Stop Wasting Time on Social Media

December 23, 2008

Is your company small enough that someone can pick up the phone and complain to the owner? Do you have a relationship with your biggest clients? Do you know their name, do they know what you look like? If you already have all of this, and most small businesses do, why are you wasting your [...]

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Build Your Base or Crumble

December 1, 2008

We’re in a recession and everyone’s hurting… awesome. You’ve got a few customers, but what are you doing to keep them loyal? Have you convinced them to recommend your product? Your current customers are the most important consumers. They will help you survive the recession and find new customers to grow your business. Consider a [...]

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