Social Media Marketing

Help! I Need Social Media Advice…

July 6, 2010

Social media and digital communications have really grown as a marketing medium. The new strategies that the web have afforded can be extremely powerful. With that in mind, it’s important to learn as much as you can. Getting started can be the hardest thing. To help people better understand social media marketing, I’ve outlined some [...]

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What a Social Media Marketer Should Know…

June 15, 2010

Social media marketing is a difficult field to master. To truly master it, marketers must understand multiple fields of study. People feel that social media marketing is simple to understand because everyone already uses social media. Sure, the concept is simple – be a good person, interact online, and monitor your brand. The truth is [...]

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Getting a Social Media Job

May 11, 2010
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One of the interesting questions I’m asked often is, “how do I get a job in social media?“. It’s an interesting question because social media and online marketing are still fairly new industries. Not many colleges offer a degree or major specifically for digital marketing and most business owners are still unsure exactly what the [...]

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Professors Teaching Social Media

January 4, 2010

Recently I wrote a post about what I would tell a social media professor. After publishing the article, I’ve spoken to a number of professors about how they teach social media. What I realized is that so many of these teachers are using social media, are interacting with students online, and sharing their thoughts. They [...]

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I Know Why Your Social Media Strategies Keep Failing

December 17, 2009
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Seriously, it’s probably you. Most campaigns fall apart because of the company itself. Don’t blame lack of interest, the medium, or your community. If you can’t convince your consumers to be interested enough in you to fan you on Facebook, how are you getting them into your stores to buy your product? For those don’t [...]

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