From the category archives:

Social Media Marketing

Social Media Requires a Cultural Investment

January 13, 2010
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Investment is a word that rules business decisions. How much do I need to invest? It’s a question I hear on a near daily basis.
So why is it that when it comes to social media, many focus on money and ignore the cultural investment?

Everything you do has a cost, whether it is monetary, time, [...]

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Welcome to 2010… Now Trim the Fat

January 11, 2010
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It’s January, the month where the gyms are packed, fitness rules, and ad campaigns take an odd turn towards diets. But as much as we’re trained to make weight loss resolutions, your business should be looking to lose excess baggage as well.
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I’ve written fairly extensively on how most brands tend to shoot themselves in the [...]

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Professors Teaching Social Media

January 4, 2010

Recently I wrote a post about what I would tell a social media professor. After publishing the article, I’ve spoken to a number of professors about how they teach social media.
What I realized is that so many of these teachers are using social media, are interacting with students online, and sharing their thoughts. They [...]

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I Know Why Your Social Media Strategies Keep Failing

December 17, 2009
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Seriously, it’s probably you. Most campaigns fall apart because of the company itself. Don’t blame lack of interest, the medium, or your community. If you can’t convince your consumers to be interested enough in you to fan you on Facebook, how are you getting them into your stores to buy your product?
For those don’t want [...]

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5 Ways to Go From Lurker to Leader

December 14, 2009
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When I first started writing my blog, everyone told me that leaving comments on other sites was a great step to building traffic. It’s true, commenting on blogs helps you become connected to the community, makes you stand out, and can drive traffic to your own blog.
For me, though, convincing myself to write a [...]

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Marketers Need Better Social Media Research

December 9, 2009

Here is my plea – If the business community is going to take social media marketing seriously, there needs to be more worthwhile research. Recently there have been a number of studies published that aren’t actually useful. Most of them focus on specific things like, number of users sharing content or how many people are [...]

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