January 11, 2010
It’s January, the month where the gyms are packed, fitness rules, and ad campaigns take an odd turn towards diets. But as much as we’re trained to make weight loss resolutions, your business should be looking to lose excess baggage as well. credit I’ve written fairly extensively on how most brands tend to shoot themselves [...]
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January 4, 2010
Recently I wrote a post about what I would tell a social media professor. After publishing the article, I’ve spoken to a number of professors about how they teach social media. What I realized is that so many of these teachers are using social media, are interacting with students online, and sharing their thoughts. They [...]
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5 Ways to Go From Lurker to Leader
December 14, 2009When I first started writing my blog, everyone told me that leaving comments on other sites was a great step to building traffic. It’s true, commenting on blogs helps you become connected to the community, makes you stand out, and can drive traffic to your own blog. For me, though, convincing myself to write a [...]