social media marketing

Copywriting and Social Media: Making the Connection

October 28, 2009

This is a guest post by Angie Haggstrom, an exceptional copywriter, coach, and content consultant. You can spend years crafting the perfect social media strategy, and you can network the hell out if it, but if you don’t incorporate the right copywriting techniques, all will be lost. No, I’m not saying you have to create [...]

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The Death of Social Media Marketing

October 13, 2009
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Ok so social marketing isn’t really dead, it’s actually just in it’s infancy, but if all the SEO’s can do it, why can’t we? (examples?! check this out, and this one, and here’s another article). But let’s think about this notion for a moment, “the death of social marketing”. What would cause it? Why would [...]

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Ask The Experts: Learning Social Media

October 12, 2009
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With the sudden explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it to its fullest. I mainly blame a lack of training and an abundance of sub-par resources. To try and help people find a better way to get started with and [...]

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5 Simple Things Most Social Media Marketers Forget To Do

September 29, 2009
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Social marketing requires so many processes going on at once that it can quickly become overwhelming. It’s no wonder that things can slip through the cracks. Here is a list of often forgotten but extremely important actions for almost every social marketing campaign. credit Set Goals It’s amazing how many campaigns are run without a [...]

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Don't Rush Into Social Marketing, Think About it First

September 23, 2009
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A few days ago, Seth Godin wrote an article titled “If TV Ads Were Free.” (Louis Gray wrote something similar on BrianSolis.com) Seth’s post is meant to push people to just go start with social marketing, but he also tells readers to stop worrying about learning social media marketing. Seth, I sincerely disagree. Social media [...]

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Guest Video: Gary Vaynerchuk Talks About Relationship Building

September 21, 2009

Social media is all about relationship building; talking to people, making friends, and connecting with your consumers. Few people are better at building and maintaining relationships than Gary Vaynerchuck of Wine Library TV. Gary is a business coach, social media addict, and wine enthusiast. He’s absolutely a marketing genius, and someone to learn a lot [...]

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