This a reply to Hank William’s post on Why Does Everything Suck?
Hank wrote about how YouTube’s monetization is not fairing as well as many had hoped or thought it was. By pointing to this article about YouTube’s low CPM rates you can see why he thought that.
In fact even Jeremy Schoemaker of Shoemoney.com who was just invited to the YouTube Partner Program stated that most top YouTubers make only about $5,000 a month. So if Google isn’t making much money, why do they keep it around?
On the his blog, Hank said that Google only has two options; they can continue to offer YouTube as a charity, or begin to close YouTube. The thing he failed to realize is that, Google has a third option. They can add more to YouTube and grow it. We’ve already heard rumors that Google is considering adding document storage and photo sharing.
With YouTube’s huge user base, adding new features and branching out is a great idea for Google.
The reason why, I think, video sites usually have bad ad conversions is because it’s harder for an ad to take the users attention away from a video than it is from a picture or text. Branching away from a pure video site might help YouTube get higher cpm and better conversion rates.
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