Some of you may have noticed that this blog has slowly changed over time. First starting as “Left the Box”, then moving and rebranding, next a new theme, and now a new direction.
I’ve been working on a blog post tentatively titled “Do you have marketing tunnel vision?”, and it made me realize that I, myself, had fallen for marketing tunnel vision.
I and this blog have become so much about social media that I’m losing sight of the other marketing disciplines and how they could all work together. There are harmonies between display campaigns, search marketing, social media, and definitely SEO.
Not only that, but there are entire strategies which are forgotten when we focus only on one. For example, we’ve been talking about social media so much that I noticed branding as whole being focused on from a social media perspective instead of holistically.
Smart marketers don’t lose sight of the whole picture. To make sure that we’re always thinking about marketing as a puzzle with hundreds of pieces, I’ll be making small changes to the blog.
Already, you can see that I’ve changed some of the article categories to highlight the broad types of marketing.
Also, there will be more about online marketing as a whole. Expect to see more marketing and branding articles. It won’t be a lot of how-to’s and tactics (there definitely will be some), but more strategic – higher level thinking.
Let’s talk about and try to figure out how brands and businesses best market themselves online.
What do you think about this? Would you rather I stick to social media or would you rather we explore online marketing as a whole? I’d love to hear your feedback!
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