Social Media Requires a Cultural Investment

January 13, 2010
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Investment is a word that rules business decisions. How much do I need to invest? It’s a question I hear on a near daily basis.
So why is it that when it comes to social media, many focus on money and ignore the cultural investment?

Everything you do has a cost, whether it is monetary, time, [...]

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Welcome to 2010… Now Trim the Fat

January 11, 2010
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It’s January, the month where the gyms are packed, fitness rules, and ad campaigns take an odd turn towards diets. But as much as we’re trained to make weight loss resolutions, your business should be looking to lose excess baggage as well.
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I’ve written fairly extensively on how most brands tend to shoot themselves in the [...]

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Professors Teaching Social Media

January 4, 2010

Recently I wrote a post about what I would tell a social media professor. After publishing the article, I’ve spoken to a number of professors about how they teach social media.
What I realized is that so many of these teachers are using social media, are interacting with students online, and sharing their thoughts. They [...]

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Thank You My Friends and Community

December 24, 2009
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Thank you everyone! I wanted to take a moment and thank each of you for making this year amazing. I hope you have an amazing holiday season.
I’m looking forward to a great 2010. I hope we can all learn more and grow together.
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A special thank you to some of the people that have [...]

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The Only Social Media Metric that Matters

December 21, 2009
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Obviously I’m a huge fan of social media. I know it has the power to revolutionize how we market to consumers – in fact it already has. As powerful as it might be, it has a major shortcoming: tracking.
Tracking is a major issue because right now, we really can’t quantify the power of social [...]

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I Know Why Your Social Media Strategies Keep Failing

December 17, 2009
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Seriously, it’s probably you. Most campaigns fall apart because of the company itself. Don’t blame lack of interest, the medium, or your community. If you can’t convince your consumers to be interested enough in you to fan you on Facebook, how are you getting them into your stores to buy your product?
For those don’t want [...]

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