Measuring Brand Strength with Google Analytics

August 9, 2010

Building and promoting a “brand” has always been an important aspect of marketing. However, for as important as it has been it’s been a difficult metric to measure beyond simple surveys. The Internet has changed how we can measure brand importance. Measuring branding need not be difficult. In fact, if you’re using Google Analytics, you [...]

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Is the Medium or the Message Getting in Your Way?

July 20, 2010

This is a guest post by Maria Ross, founder and chief strategist of Red Slice and author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2010, Norlights Press) The old adage, “Is it the medium or the message?” has never held more weight than it does in today’s [...]

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Help! I Need Social Media Advice…

July 6, 2010

Social media and digital communications have really grown as a marketing medium. The new strategies that the web have afforded can be extremely powerful. With that in mind, it’s important to learn as much as you can. Getting started can be the hardest thing. To help people better understand social media marketing, I’ve outlined some [...]

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Do You Suffer From Marketing Tunnel Vision?

June 25, 2010

Remember when you were younger and new toys would hold your attention for some time, but then you’d quickly run off and do something else. Your focus would be extreme, but fleeting. That same tendency doesn’t disappear as we get older, we still can revert to that mindset. Lately, everyone’s been focused on social media. [...]

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On The Move: Digital Marketing at PMK BNC

June 17, 2010

On Monday, I started my new position as Digital Marketing Strategist at PMK BNC. I’m really excited to be taking a role that allows me to work with an extremely strong and well respected PR and marketing agency. I’ll be working to identify areas of integration between digital and traditional. It’s great to be working [...]

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What a Social Media Marketer Should Know…

June 15, 2010

Social media marketing is a difficult field to master. To truly master it, marketers must understand multiple fields of study. People feel that social media marketing is simple to understand because everyone already uses social media. Sure, the concept is simple – be a good person, interact online, and monitor your brand. The truth is [...]

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