Press Coverage

Three Best Ways to Use Social Media
Wall Street Journal Small Business – 12/16/09

Samir Balwani, contributor to social-media news blog Mashable, suggests creating your own social network with Elgg.org.

Retailers, technology companies looking to avoid ‘creepy factor’ in figuring out what consumers want
Chicago Tribune Business – 11/30/09

“People assume everything is trackable on the Internet,” said Samir Balwani, a strategist at interactive marketing agency Morpheus Media. “But the free form of social marketing — how things are passed along and not being sure where visitors are coming from — makes it difficult.”

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