A lot of Internet Marketers shy away from PPC advertising because of the cost associated with it. Usually the misonception that Pay Per Click Advertising is too expensive scares people away.
Well I’ll share with you a trick that makes it possible to show ads with a maximum cost of a penny per click.
How to do it
You’ll first want to sign up for an Adwords account. Then create an ad campaign and set the max bid to $0.01. You can disable your ads on the “Google Search Network”, since we’ll be targetting the “Content Network”.
The trick is to create multiple image ads that are shown on the “Content Network” for as many keywords as you can think up.
The more keywords you have, the better. It’s important to remember, though, to keep your keywords relatively focused.
Why do it
Cheap ads can be extremely useful in specific circumstances. The first being for affiliate marketing. By converting penny ads into sales you gain a larger profit. If you are selling a product that nets you a $100 commission, you have 10,000 tries to sell that product to break even.
The second circumstance penny ads are useful for, is for branding and logo recognition. One of my modest campaigns gets over $50,000 impressions daily because of the huge number of keywords I target. This means that for about $5 a day, 50,000 people see my brand and logo.
The downsides
Penny ads, although cheap, aren’t the best traffic. By targeting only the “Content Network” you generally get surf traffic. The ads are being shown to people that aren’t necessarily looking for something, but instead are just surfing.
You can counter this by making sure your ad is focused and true to what you’re selling or offering.
With continual tweaking and testing, penny ads can help your affiliate or branding campaign at a relatively low cost.
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{ 3 comments read them below or add one }
this is great – thanks very much!
I have found someone trying to sell this technique in the UK for £697!! So I go and search and here you are sharing for free. I have followed this advice and will see if in Oct 2009 this will still work on adwords. Thank you for sharing this. I will let you know how I get on.
Jay Roberts
UK