5 Simple Things Most Social Media Marketers Forget To Do

Social marketing requires so many processes going on at once that it can quickly become overwhelming. It’s no wonder that things can slip through the cracks.

Here is a list of often forgotten but extremely important actions for almost every social marketing campaign.

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Set Goals

It’s amazing how many campaigns are run without a set goal. Marketers understand that social media is interacting with consumers, but forget they need goals to track success.

The goal doesn’t need to be a sales figure, it could be something as simple as number of @ replies on Twitter or Facebook fans.

By analyzing your current standing, your goal, and your % change, you can decide what has been working and what hasn’t. Without these numbers you can neither optimize your campaign nor determine success.

Link Profiles

Linking your social media profiles to a hub and each other is a simple and effective way to build a community throughout your network. By making it easy for consumers to find the brand profiles, you’ve removed an obstacle for them to join the community.

Imagine a consumer, that is both a Facebook fan and Twitter user, discovers the brand Facebook page. If the page doesn’t cite the brand’s Twitter account, this would be considered a lost social conversion. You didn’t convert the consumer into a Twitter follower because they didn’t know it exists.

Giving consumers multiple ways to connect with the brand increase the likelihood that they will.

Use Multimedia

The web has evolved to go beyond just textual content to include images and videos. Leaving out this section of content means disregarding a large section of consumers.

Don’t forget to utilize social platforms like Flickr and YouTube, but also lesser known sites like DailyBooth, 10SecondVideo, or Vimeo.

Taking advantage of these sites can open up new avenues for consumers to discover and interact with the brand.

Listen Intently

When engaging in social media I recommend a 60 / 40 split. 60% of your time should be spent listening to the industry, your niche, and mentions of your brand. Only 40% of your time should be spent actually interacting with consumers.

By listening, I mean actively tracking conversation and reading mentions. Just knowing that they exist isn’t enough, you need to know what they’re talking about, how they talk, and what the trend is.

Brands can either create Google Alerts for free, or invest in a program like Trackur to track the conversations.

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Most Importantly – Have Fun

One of the forgotten, yet most important aspect of social media is to have fun. Brands forget that they’re engaging consumers, talking to them instead of broadcasting a message.

By having a good time yourself and staying upbeat, consumers enjoy interacting with you. The brand must set the mood for the engagement, just like in offline relationships, online consumers will take cues from the brand on how the interaction should occur.

Conclusion

Remembering these 5 strategies can help make your social campaign a success. They may be easy to forget, but they’re extremely effective.

What have you forgotten to do when engaging online? Is there anything you find yourself leaving out in your social marketing campaigns? Leave a comment, and let us know!

Tagged as: basics of social media

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