Comments on: Social Media is a Culture, Not Just a Strategy

By: Relationship Management with Gary Vaynerchuk | Left the Box

Relationship Management with Gary Vaynerchuk | Left the Box — Mon, 21 Sep 2009 21:29:04 +0000

[...] Caring and transparency are the most important things for building relationships. [...]

By: bobphillips1

bobphillips1 — Thu, 03 Sep 2009 22:59:27 +0000

Great point on CEO's setting an example by participating themselves. The same would apply to the small business owner. What a nice way to do some team-building by learning social media together.

By: JeffHurt

JeffHurt — Thu, 27 Aug 2009 23:43:03 +0000

Great thoughts about shifting a culture. I really like your treasure map analogy.

I think corporate cultures that empower their employees, trust their employees and care about customers, may have an easier time blending new and traditional media. Those that have become nimble, and embrace and adapt to change quickly will have more success with social media.

Companies with top-down, hierarchy, controlled structures that see their organizations as a bundle of rules, regulations, and norms governing the actions within its structure will have challenges adopting social media successfully.

Companies that have less silo structures and believe in horizontal sharing of projects, missions and tasks will think of themselves as mobilizing networks. These institutions mobilize flexibility, interactivity, and outcomes and they will have more success with social media endeavors.

Just thinking out loud. These are interesting times indeed.

By: Ben Mckay

Ben Mckay — Sat, 22 Aug 2009 11:26:13 +0000

Just came back to this post after quoting something quite similar in a proposal, so you certainly must have left an impression! Awesome Samir.

By: benmckay

benmckay — Sat, 22 Aug 2009 08:26:13 +0000

Just came back to this post after quoting something quite similar in a proposal, so you certainly must have left an impression! Awesome Samir.

By: bizsugar.com

bizsugar.com — Sun, 16 Aug 2009 18:53:08 +0000

Social Media is a Culture, Not Just a Strategy…

We all know the basic buzz words of social media, “Twitter Marketing, Facebook Strategy, Community Building”. The problem with these terms are they allude to an idea that once you build a strategy for these platforms, you’ll be able to fully leverage s…

By: Cross-Culture Tweets – Week 33 of 2009

Cross-Culture Tweets – Week 33 of 2009 — Sun, 16 Aug 2009 15:36:53 +0000

[...] Social Media is a Culture, Not Just a Strategy | Left the Box [...]

By: Sunday Blog Carnival #66

Sunday Blog Carnival #66 — Sun, 16 Aug 2009 13:26:12 +0000

[...] Balwani @leftthebox presents Social Media is a Culture, Not Just a Strategy posted at Left The Box saying “We all know the basic buzz words of social media, “Twitter [...]

By: Wood Street

Wood Street — Fri, 14 Aug 2009 17:14:08 +0000

This is so true and unfortunately so missed by many. Its all about transparency and authenticity. If you try to “monetize” or “strategize” before you get this you will fail. Thanks, great post!

By: Thinking Hat on Samir: A Social Media Interview | Science for SEO

Thinking Hat on Samir: A Social Media Interview | Science for SEO — Mon, 10 Aug 2009 23:19:11 +0000

[...] Balwani wrote a thought provoking post on his blog called “Social Media is a Culture, Not Just a Strategy“. I got in touch with him and had a conversation about it which was pretty interestig, so I [...]