Recently I wrote a post about what I would tell a social media professor. After publishing the article, I’ve spoken to a number of professors about how they teach social media.
What I realized is that so many of these teachers are using social media, are interacting with students online, and sharing their thoughts. They might not have the most followers or be the easiest to find, but they share valuable information.
I’ve created a “Professors” Twitter list to help compile these instructors in one place.
So in true crowdsourcing fashion, I’m asking for your help! If you know a professor that is teaching a social media course or a marketing course that talks about social media, leave a comment. In your comment please leave the professor’s name, twitter name, and college!
Let’s see how comprehensive we can make this list!
{ 14 comments read them below or add one }
I’d love to see that list. I teach a course myself in internet marketing and social media at Holar University in Iceland. I’m @hjortur on twitter.
@barbaradrake uses blogging and social media in her teaching, at a university in Lima, Peru.
Scott Stratten (@unmarketing) used to teach at a college in Toronto. Don’t know if he still does.
Thanks Hjortur! I’ve added updated the Twitter list!
I recently taught social media marketing at Emerson College. The course connected students to real “class clients,” which included Zappos, Nokia and Cisco/Flip who they pitched directly via video skype and featured some great guest speakers (@JasonFalls, Steve Garfield, @EdwardBoches, etc). We developed a community on Facebook called, “Why Social Media Matters,” which is now 470 strong and committed to advancing the study of social media. It may interest your readers.
Best, – @ZachBraiker
Additionally,
http://twitter.com/davidgerzof is as professor of social media at Emerson too & and he’s doing some remarkable things with his students.
Thanks Zack! I’ve added you and David to the list
George Howard at Loyola University New Orleans. You can follow him @gah650 as well as watch the weekly Artists House Media Live stream.
Thanks Brett! I’ve added George to the list.
I am teaching a class entitled Social Networking at Valparaiso University this semester. Definitely a challenge as I’m really the first at VU to do this. Any links that have other syllabi up or powerpoints, things of that nature?
Hey Paul! Thanks for the comment. I have a bunch of resources you could use – contact me via the contact form so we can chat.
[I'd be happy to share the resources with any professors, please email me.]
Hi Samir,
I have taught social media marketing, and wrote the book, “Advertising 2.0: Social Media Marketing in a Web 2.0 World.”
Thank you for organizing the list – it’s great to know who is teaching in this exciting area.
Tracy Tuten, East Carolina University
@brandacity
I am doing it! I am an Assistant Professor of Management at the University of Nevada, Reno. I just started teaching courses in personal branding to undergraduate and MBA students. I actually HAVE my own personal brand, so I’m doing what I’m teaching. I am also a contributor to http://www.studentbranding.com
Check it out!
Bret
thanks for including me on the list. I’m sort of uncomfortable with the term “social media marketing;” it’s all just marketing to me – these are just the current (perhaps, best) tools.
what’s really of interest to me is how to apply these tools to concrete, best practices of marketing. I worry a bit about the phenomenon of when you have a hammer everything looks like a nail that’s going on right now.
In any case, again, thanks for including me, and I look forward to the conversation. I do hope that the next sort of intellectual leap from social media is to VRM; that’s really what need to be thinking about.
best,
George
Loyola University, College of Business
http://www.twitter.com/gah650
I am currently developing a course called “Emerging Communication Technologies” at the University of Colorado @ Colorado Springs for Fall 2010. Obviously, social media will be a critical component, but I’m still quite the novice, so I would welcome any resources/readings you might suggest. This is not my area of expertise, but as is common in the university setting, I thought it was something our department needed, hence, I’m in charge of making it happen! Yikes.
I am very happy to see this discussion. I live in Dallas and have been searching the local schools for social media courses but have not been able to find any. I know this article will give me some good direction. Can’t wait to read everything you have on this topic regarding professors teaching social media. Have a good day