About 3 weeks ago, I had an awesome opportunity to see a demo of a new product called Yoostar. I’m not going to talk about the product (although, you should definitely check Yoostar out, it’s awesome!). Instead, I’m going to tell you why I would count the Yoostar outreach campaign an amazing success.
Yoostar’s marketing decided to outreach to bloggers and invite them to see a presentation on the product they’re releasing. So since I’ve already recommended that sometimes emailing bloggers is a great idea, let’s look at what Yoostar did right.
The Initial Outreach
The first thing Yoostar marketing did, that jumped out at me, is that they pitched me really early. They gave me almost a month lead time, to make sure I was free.
I think many brands forget that people have lives, and bloggers won’t drop everything for you; be courteous to them.
Secondly, the email was written as if it came from a friend, and they had definitely read my articles. Not only had they read my blog, but also my guest posts on Mashable and Techipedia.
Another interesting thing that they did, was that they offered priority dates to bloggers. Yoostar gave us the first say at what times are best for us. This really excited me, because it showed how they understood a blogger’s ego.
Finally, they didn’t make the email all about them. They realized coming to a presentation may not seem fun (even though their product is awesome!). To give us a reason to be in the area, the email suggested I make a day in NYC, which is exactly what I did.
The Presentation
When my girlfriend I arrived to the demonstration, we were greeted and treated like royalty. The actual Yoostar product is exciting, but the presenter’s passion really sold the product.
A key take away for product launchers is, bloggers are emotional beings. If you get really excited, we feed off that energy and get excited too.
After seeing Yoostar in action, I was given a press packet as a USB thumb drive. They made it easy to have all the information we would need to write a detailed article.
The Follow Up
Our interaction didn’t end there though. My contact from Yoostar continued to follow up with me, asking if I needed any information, and even offered to try to get me a Yoostar product!
Most importantly though, from these follow up emails, I never felt pressured to write something about the product. In fact, more often than not, it felt like talking to a group of friends, that were passionate about their product.
Even if I hadn’t written about the experience, they would’ve won. I know I’m going to buy their product, and have already convinced a number of my friends to get one too!
Why It Worked
Their outreach program worked because they took the time to explore new verticals and truly understood what I write about.
They made me feel like a rock star the whole time, and went out of their way to cater to me.
The relationship didn’t end, and I got all the information I could need.
Finally, they had an exciting product and a group of passionate employees. These two things are key to any social media success.
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