facebook

Speculating on Facebook Search

February 10, 2009

When creating a Facebook presence it’s important to understand how people are going to find you. My assumption is that a majority of fan growth occurs from seeing other users that are fans of specific brands. However, some consumers are still searching for corporate fan pages to join in an effort to show off their [...]

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Finding and Engaging Your Brand Evangels on Facebook

February 3, 2009

One of the hardest things to do when building a social media strategy is deciding how you’re going to engage influencers and brand evangels in your industry. I’ve put together a technique for easily finding people that are already publicizing your brand to their friends on Facebook. I’ll first outline the how to do it, [...]

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Social Network Advertising is a Waste of Time

November 19, 2008
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Don’t waste your time and money advertising on social networking sites. People just aren’t receptive to it. Social media ads suffer from extremely low click through rates and just disrupt the flow of social media users. It’s true that there are positives of social media advertising but I think the negatives outweigh them. Positives of [...]

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