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Small Business Marketing

Is Social Media Overrated?

November 23, 2009
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It’s pretty crazy how social media has become such a huge buzz word lately. You can’t really open a marketing publication without seeing an article on social media marketing, Twitter, or Facebook. The problem is that this hype could convince naive marketers that social media is the silver bullet, the only marketing strategy a [...]

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A Social Marketer’s Emergency PR Workflow

October 20, 2009
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Imagine a scenario where the shit just hit the fan. A stupid mistake or a simple misstep leads to a PR nightmare. How do you handle it? For a social marketer, there’s a number of ways to diffuse the situation, it simply depends on what the best strategy is for you.
I’ve put together two potential [...]

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Twitter Marketing: A Small Business Guide

July 20, 2009
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Lately, the business world has been buzzing about Twitter, an online application that helps you keep in touch with your friends.
The tool has already helped some small business owners double their clientele, and effectively build upon their word of mouth marketing.
With all the possibilities available, how are you going to use Twitter?

Getting Started
When starting to [...]

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Small Business? Stop Wasting Time on Social Media

December 23, 2008

Is your company small enough that someone can pick up the phone and complain to the owner? Do you have a relationship with your biggest clients? Do you know their name, do they know what you look like? If you already have all of this, and most small businesses do, why are you wasting your [...]

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Social Media: The Next Step in Marketing

November 17, 2008

Social media is a new field. It’s relatively untested and is considered the Wild Wild West of online marketing. It’s still in its youth and because of that many businesses are afraid to take the plunge.
Not only is this an obstacle to adoption for many businesses, but the fact that social media costs are front [...]

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Build a Community Around Your Product

October 14, 2008

Social media marketing is still a new concept and it continues to evolve. Because of the amorphous and ever changing clime the Internet creates, it’s difficult to maintain one strategy for long. As consumer wants and expectations change, so to must our marketing efforts…

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