Posts tagged as:

Social Media Marketing

This is How You Measure Social Media ROI

January 28, 2010
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More talk about social media ROI and measurement? You know it.
This time Mitch Joel of “Six Pixels of Separation” wrote a post about measurements and metrics. As much as I like Mitch (his articles are great and I highly recommend his blog), I really disagreed with his take on social media ROI.
credit
He states [...]

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5 Ways to Go From Lurker to Leader

December 14, 2009
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When I first started writing my blog, everyone told me that leaving comments on other sites was a great step to building traffic. It’s true, commenting on blogs helps you become connected to the community, makes you stand out, and can drive traffic to your own blog.
For me, though, convincing myself to write a [...]

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Is Social Media Overrated?

November 23, 2009
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It’s pretty crazy how social media has become such a huge buzz word lately. You can’t really open a marketing publication without seeing an article on social media marketing, Twitter, or Facebook. The problem is that this hype could convince naive marketers that social media is the silver bullet, the only marketing strategy a [...]

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The Death of Social Media Marketing

October 13, 2009
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Ok so social marketing isn’t really dead, it’s actually just in it’s infancy, but if all the SEO’s can do it, why can’t we? (examples?! check this out, and this one, and here’s another article).
But let’s think about this notion for a moment, “the death of social marketing”. What would cause it? Why would [...]

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Don’t Rush Into Social Marketing, Think About it First

September 23, 2009
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A few days ago, Seth Godin wrote an article titled “If TV Ads Were Free.” (Louis Gray wrote something similar on BrianSolis.com) Seth’s post is meant to push people to just go start with social marketing, but he also tells readers to stop worrying about learning social media marketing.
Seth, I sincerely disagree. Social media is [...]

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Why Your Business Should Use Social Media

October 15, 2008

A lot of companies are just getting into the idea of using social media marketing to increase their visibility, but many businesses are still afraid to take the plunge. I’ve compiled a list of articles and studies that can be used to explain why social media marketing is an effective marketing strategy for businesses…

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