March 30, 2009
Why are Social Media Metrics Important? – Deciding if Social Media is Good for You – Estimating Effectiveness of Social Media – Creating Measurable Success Goals Understanding the Fundamentals Behind Social Media – Charlene Li Video – Related Reading Required Information and Variables – External Variables – Internal Variables – Outcomes Creating a Basic Model [...]
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September 10, 2008
Lately, Social Media Marketing has become an integral part of most company advertising and PR strategies. It’s extreme effectiveness has seduced many marketers. Yet when trying to qualitatively measure their success they all fall short. Not because Social Media Marketing is any less powerful than advertised, but because trying to give a numerical rating to communications and relationships is difficult.
The need for qualitative measurements is growing, as clients expect numerical return on investments and marketers hope to gauge success. Although, creating a perfect success metric is nearly impossible due to the arbitrary and subjective basis of Social Media Marketing, I’ve outlined statistics to refer to when running a Social Media Campaign…
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