June 2, 2010
One of the best things about creating a social media campaign is its effectiveness in branding. But for how great it can be, many marketers miss a number of great opportunities and never take full advantage of the branding potential. The issue arises from the fact that social media sites require a minimum of co-branding. [...]
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November 17, 2009
Welcome to web 2.0 — a world where consumers are online looking for your business. Most brands realize the importance of engaging online consumers. The companies recognize the buying power online customers represent, but most brands continue to make the same mistakes when engaging online. So what are these mistakes and how can you keep [...]
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