Posts tagged as:

social media

The Slow Death of Display Advertising…

February 24, 2010
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The online marketing landscape is ever evolving. Today, we use an integrated approach that includes, search marketing, SEO, display advertising, and many more. But, as consumers change so do our marketing strategies…
We often see marketing tactics gain and lose power as users become more aware of them or consumer intent changes. It seems as if [...]

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This is How You Measure Social Media ROI

January 28, 2010
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More talk about social media ROI and measurement? You know it.
This time Mitch Joel of “Six Pixels of Separation” wrote a post about measurements and metrics. As much as I like Mitch (his articles are great and I highly recommend his blog), I really disagreed with his take on social media ROI.
credit
He states [...]

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Will Social Media Survive?

January 20, 2010
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Social media… what a buzzword. It’s grown, exploded, and ushered in a new paradigm in marketing. Kind of.
It seems like everyday there’s a new social media guru, someone to tell you how to use your Facebook, when to Tweet, or berate you for not having a FourSquare.
The social media industry, in its current form, [...]

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My Social Media Christmas List

December 8, 2009
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The holiday season is upon us and it’s time for me to make a Christmas list (no, I don’t really celebrate Christmas but it’s still fun). This year, all I want is to make my life easier, so here are a few things I wish I had.
Post in the comments what you want this [...]

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Should Social Media be a College Course?

November 24, 2009
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I’ve been talking to a few friends of mine that just recently graduated college and are now entering the Interactive Marketing field. Most of them wish that social media, SEO, and paid search were taught as a class or a major. It seems like academia, at least at the bachelors level, is a little behind. [...]

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Is Social Media Overrated?

November 23, 2009
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It’s pretty crazy how social media has become such a huge buzz word lately. You can’t really open a marketing publication without seeing an article on social media marketing, Twitter, or Facebook. The problem is that this hype could convince naive marketers that social media is the silver bullet, the only marketing strategy a [...]

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