Traditional Marketing

Do You Suffer From Marketing Tunnel Vision?

June 25, 2010

Remember when you were younger and new toys would hold your attention for some time, but then you’d quickly run off and do something else. Your focus would be extreme, but fleeting. That same tendency doesn’t disappear as we get older, we still can revert to that mindset. Lately, everyone’s been focused on social media. [...]

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The Risks of Innovation and How to Make Smart Decisions

April 5, 2010

It’s time to make a decision. You need to decide: Do you maintain the status quo and attempt to simply weather this fiscal crisis? Or do you put aside risk, recognize the need, and innovate your company to come ahead of your competitors? Innovation is driven by two major factors: necessity and an intelligent disregard [...]

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The Slow Death of Display Advertising…

February 24, 2010
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The online marketing landscape is ever evolving. Today, we use an integrated approach that includes, search marketing, SEO, display advertising, and many more. But, as consumers change so do our marketing strategies… We often see marketing tactics gain and lose power as users become more aware of them or consumer intent changes. It seems as [...]

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Where Traditional Media and New Media Converge

December 10, 2008
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Welcome to the digital age, a place where magazines and newspapers no longer can stand on their own. We’ve entered an era where printing is too expensive, and print ads are ineffective. It’s a time where the paper we used to buy at the shop, is online for free. Newspapers have become a digital media, [...]

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